This three-step strategy is learned from Georgia-Russia conflict over South Osetia that was masterminded by US politicians;
1. Buy a puppet President of a small country who would start an armed conflict with your Competitor 2. Tell the puppet President to start a massacre of citizens of yoiur Competitor 3. When your Competitors starts defending its citizens, launch a blaiming campaign in media (CNN, BBC, Fox, etc.) that wouldn't mentioned that it's your puppet who started the massacre
Cinics and liers rule, because they have critical control over mass media like CNN, BBC, etc. to able to poison people's brains and manage their opinion.