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Idea
[ Vadim Kotelnikov ]   Created: 5/11/11   Closing date: 6/10/11
Market size: Large (> 10,000,000 people)    Investments required: Medium (< US$5,000,000)
Expert rating 9.2
Public rating 9.29

Voting is completed

 The process of creating innovations and bringing them to the market is similar to a football game. See the presentation here.

We've been using the Innovation Football to evaluate various ideas and innovation teams with great success during the last 12 months.

The time has come to create the Innovation Football as a computer game so that any innovator or innovation team could use it.

To create a game, we must generate lots of ideas about  possible moves of innovators and opponents.

Let's do it here!

 
Comment
[ Vadim Kotelnikov ] 8/18/11 Add a comment
  

As the topic has been closed for submission of new ideas, please add your new ideas here as comments.

Thanks!

 
Current message
Comment
[ Vadim Kotelnikov ] 8/18/11 Add a comment
  

The objective is to:

  •  Discourage prospective or currnet investors
  •  Make the innovator to discontinue development or change the direction

Innovator reacton:

  • Make your own study, preferably as a market test with real markets and customers.

See cases study: Align Probiotic Food Supplement Development by Procter & Gamble

 
Subtree of discussion
Collapse all Hide comments Sort by humorous/serious Author Rating Date
Market response is good but the niche is too small
  Vadim Kotelnikov 2/12/13
Disemination of Negative Market Information
  Vadim Kotelnikov 8/18/11
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