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Idea
[ Alexey Bebik ]   Created: 12/22/10   Closing date: 1/21/11
Market size: Large (> 10,000,000 people)    Investments required: Small (< US$50,000)
Expert rating 6.6
Public rating 6.43

Voting is completed

I can find smoking or non smoking people in any groop of people. It's because of their smell.Why couldn't we invent pack of cigaretts with gum in one case. For example when you buy cigaretts you allways need to buy gum. It's not usefull to have 2 pack instead 1.

 
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Comment
[ Vadim Kotelnikov ] 12/29/10 Add a comment
  

The idea sounds good, but a test marketing is required to check if customers buy such a pack. In case an attractive discount if offered for the package deal, the market could be good enough.

 
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A test marketing is required for this idea
  Vadim Kotelnikov 12/29/10
Fortunately, this idea is easy to test market
  Victoria Kozlova 12/31/10
Cigarettes packaged with a nicotine-neutralizing gum
  Victoria Kozlova 7.33 12/31/10
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