The Covid pandemic has paralysed a lot of people world-wide due to lockdown restrictions that were introduced in many countries across the globe. People now resort to home entertainment but research has shown that people prefer entertainment outside their homes. Traditional movie houses have become ‘white elephants’ with little to no audience in this pandemic challenged world.
Business Opportunity
The fact remains that people are social beings. The opportunity is to establish drive inns which will enable people to watch movies from the comfort of their cars. The drive inn will have designated parking lots which are equipped with good sound speakers for each vehicle. Each person stays in their own vehicle and watches the movie from there. This will enable people to keep social distance and at the same time be entertained as desired.
Benefits
People are able to get entertainment in a safe environment
People leave their homes for refreshment
Specific revenue streams:
1. High brand equity of the first mover and early adopters
2. Sale of video, sound and lighting equipment to drive inns
Before I give a mark to your idea, kindly clarify how your invention is different from the existing drive-in theatres / drive-in cinemas that exist since last century?
Thank you for your question which has given me an opportunity to expand on my business opportunity.
Whereas the drive inns that have existed for over a century provided viewing on a large projector screen, the proposed drive inns will have virtual screens right in front of each vehicle. There won't be any need for one big screen as each set of audience will have their own.
In addition, some parts of the world had the option of house cinemas or drive-inns; yet others had house cinema only. The pandemic has necesssitated the need for drive inns in those areas.
