Advertise and promote otherwise a great margic product or brand with a look-like logo and a sound-like title. This woould crreat a sub-conscious powerful and positive association with your beer brand.
The magic product could also be a real one. Create a great non-alcoholic, cheap product for your target audience, preferably edible, with a great taste. Beer drinker will associate subconsciously this great and tasty product with your beer.