-
 Browse,
constantly
search for new ideas and inspiration: make constant
browsing of journals, books, newspapers and Internet
your habit and an integral part of your
corporate culture. Browse the aisles at your
favorite bookstore and make a practice of looking at
sections you've never checked out before. You'd be
surprised at how much you can learn about the latest
trends by scanning titles and book jackets.
-
Look wider: don't focus
too much on your competition – spend as much time learn from
noncompetitive industries as well.
Knowing the state of the art or the soon-to-be state of the art in
one industry can give you a jump in your chosen field.
-
Observe people,
customers and noncustomers, especially enthusiasts.
-
Build bridges from one department
to another, from your company to your prospective customers, and
ultimately from the present to the future.
-
Live
innovation:
get involved in many
innovative projects
to acquire a unique
perspective on the future, get a sense of the holistic nature of
change, and learn how things evolve.
-
Brainstorm
like crazy.
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